Refreshing a facility services leader.
America’s best-in-class, multi-state, single-source facility, street and thoroughfare services company.
Tendit operate a leading services business in the US, providing 10 integrated services for commercial clients. Tendit has positioned themselves as a partner who can handle all commercial and facility services, all at once. Tendit provide their clients with an end-to-end, best-in-class service offering that elevates the quality & ease of managing commercial properties & infrastructure.
Our engagement with Tendit focused on refreshing their brand, amplifying their overall offering and services through a refined, integrated, and more cohesive marketing and brand system, including a new website. Through this, we established a new brand heirarchy, visual system and broad marketing system across collateral, vehicles, brochures, social and sales materials.
- Refresh the brand and establish a new brand hierarchy across 10 services
- Design a more robust brand and visual system that can effectively market and promote all services yet ladder up to the group brand
- Redesign the main website and more effectively market services, careers and communications
- Extend the brand to a broad ecosystem of collateral, including new marketing and sales materials and across clothing, uniforms, vehicle wraps and more
Our work with Tendit begain with workshops with leadership, management and their local on-the-ground teams. Through these sessions, we gathered insights and opportunities and further synthesized them to focus, direct and define the underpinnings of the brand refresh.
This allowed the entire team to plot a detailed roadmap for rolling out new materials, amplify their in-market presence, and start a complete modernization of the brand that included operations, further acquistions and a broadening of capabilities and services.
Making impact in-market.
- We redesigned all in-market materials & collateral
- We established a toolit and robust library of materials for markets to leverage
- We took a pramatic and operational approach, watching production fees and logistics
- We refreshed the entire site, keeping an eye on SEO and lead and sales conversion goals