Designing a platform to bring simplicity to the home buying market.
Spur is a progressive new startup based in Toronto looking to disrupt the real estate, legal and banking industry by bringing to market a new way of transacting new homes.
The new platform solves a fragmentation problem in the industry that distributes the home buying process between 3 (or more) disparate 3rd party systems - including banking, real estate agent platforms, and legal systems.
The net result of this is that the home buyer, and all other parties, pay unnecessary fees and spend time duplicating effort, and talking to multiple systems. Spur provides an efficient workflow, visibility and unified documentation all via an online and mobile portal.
We helped Spur design their new brand identity, tone of voice, develop investor collateral, and define the design of the platform.
- Establish and define a new go-to-market brand
- Define the experience and core features of the platform
- Validate core user flows and scenarios through strategic experience flows & maps
- Design early functional platform, prototype and validate with users across each market
- Develop and design early investor pitch decks and partner material
Our process with Spur was deeply integrated, working with the founding team to bring to life the new brand and extend the identity into the strategic design of the platform itself.
During this process we captured business logic, jobs-to-be-done and translated these into user flows for buyers, sellers, agents, and all 3rd parties too.
Following rapid validation we iterated the digital touch points for both a desktop and mobile experience. The result was a streamlined and accelerated MVP vision and design direction that was assembled into a prototype for early insights and feedback to further refine the experience and generate advocacy and investment interest in market.
An accelerated platform to test, measure, iterate and validate.
The initial design system focused on mapping out key features of the platform and corresponding behaviors and flows. This allowed us to test the consolidation and integration of services and tools that were previously split between multiple third party systems - all of which were internal facing and not driven by user needs.