Refreshing the brand that powers the insurance industry.
Re-branding the technology that powers the insurance industry.
Ping Data Intelligence builds the technology that keeps the insurance and re-insurance industry running—cleansing, enhancing, and powering the data that drives it. But while the product had evolved, the brand had not. After a previous refresh failed to capture who they were becoming, Ping turned to ZeroSixty for a complete rethink.
Our task was to modernise the brand name—simplifying Ping Data Intelligence to just Ping—and create a new identity, website, and content strategy. The goal: a brand that felt as forward-thinking as the platform itself, and a digital presence that put Ping’s growing portfolio of services firmly on display.
- Position Ping as modern, innovative and technologically sharp
- Create a unified identity spanning naming, positioning and visual design
- Strengthen credibility through a new website
- Explain the portfolio of products and services with clarity
- Relaunch in under three months
We started at the core, defining Ping’s values, positioning, and personality. Four qualities—technology, trust, innovation, and precision—became the foundation of the new identity. From there, we built a fresh visual language: a clean logomark, typefaces that balance data-driven sharpness with a human touch, and a clear brand architecture to support Ping’s expanding offer.
The website became the key expression of the new brand. Working closely with the Ping team CEO, CMO and executive team, we shaped the content strategy, wrote refined copy, and built an information structure that communicated clearly and with authority.
Finally, design and development brought it all to life. Complex subjects like data and analytics were made engaging and accessible through sharp copy, bold visuals, purposeful motion, and a UX that is both intuitive and hard to ignore.
Outcomes
- Ping achieved a comprehensive simplification of its products and portfolios due to the rethink that the content strategy provided
- The new website projects credibility, innovation and trust as reported by Ping’s existing and new customers that have since come onboard
- The new brand, identity and website was launched in 3 months
- Robust brand identity and digital design system to extend to all touchpoints
- Overall product identity uplift across the Ping portfolio
