Immersive, real-time audio experiences.
A platform that transforms the way people consume and share audio at live events.
We worked with the startup Mixhalo, helping them to establish and launch their innovative new platform to the world. Mixhalo is a real-time audio experience that converts every mobile phone on the planet into a tool to amplify the joy, inspiration, and sense of connection people experience at live events.
Their proprietary technology ensures ultra-low-latency to unlock an entire range of new experiences in the live event space. Now, users can connect to their favourite bands at a live show and deliver every note at studio quality – this allows fans to isolate their favourite band member or instrument. It's like allowing fans access to the live mixing board, giving them access to controls, content, and immersion like never-before.
- Design an experience that adds to and enriches the live event experience
- Create a fluid and intuitive onboarding experience
- Build an app framework that's future proof, allowing more content and more features over time
- Help establish a design system and library, ensuring assets and brand definition remained consistent and integrated across every touchpoint
Our challenge was to make the brand and experience sophisticated, relevant and modern in the entertainment space, and introduce intuitive UX to the entire platform that made it easy (think = no fuss at a live event) and the ability to expand, evolve, and grow along with their business.
And they did just that. With the help of cutting edge technology, great partners (and even a feature at an Apple keynote), they have since partnered with musicians, bands, organizations, sports teams and leagues to deliver multiple channels of real-time content, including home/away broadcasts, Spanish commentary, and celebrity broadcasts.
Now, leveraging the latest in artificial intelligence, Mixhalo can generate foreign language interpretations and stream them directly to the smartphones of attendees at any conference or other live event.
